Lagos: Another change of brand name in the Nigerian telecoms sector is imminent following the termination of a management agreement with Etisalat Nigeria by its brand parent, Etisalat International of the United Arab Emirates.

Chief executive of Etisalat International, Hatem Dowidar, yesterday, gave Etisalat Nigeria another three weeks to use the brand name and phase it out completely.

In an interview with Reuters, Dowidar confirmed that “all UAE shareholders of Etisalat Nigeria have exited the company and have left the board and management.”

He also disclosed that “discussions were ongoing with Etisalat Nigeria to provide technical support; it can use the brand for another three weeks before phasing it out.”

However, a reliable source at Etisalat Nigeria assured Nigerians that the development is not in any way capable of shifting its focus from providing quality telecoms services to its over 21 million subscribers in Nigeria.

Etisalat The source said: “We are looking at the development and will meet to review it.

We will come up with a statement when we finish discussion on the issues involved.

But one thing you have to be sure of is that the company will continue to give Nigerians quality service; No situation can change that.”


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